Dockers Ad for iPhone Uses Accelerometer

A new, gimmicky ad from Dockers responds to shaking of the iPhone. According to AdvertisingAge magazine, the ad will seem in the iPhone games “iBasketball,” “iGolf” and “iBowl”

and the lifestyle application iTV amoung game levels. In the ad, a “free-style dance expressionist” named Dufon is standing there wearing Dockers, of course. He’ll dance only whether you shake the iPhone.